Description

The provision of ex post evaluation services to assess the effectiveness of institutional advertising campaigns carried out by the General State Administration (AGE) and other entities of the Spanish state public sector falling within the scope of Law 29/2005 of 29 December on Institutional Advertising and Communication.

The services included are as follows:

• Evaluation of institutional advertising campaigns.
• Preparation of the technical resources required to conduct the post-test study, in accordance with the agreed methodology or methodologies.
• Implementation of the post-test study.
• Preparation of an evaluation report for each institutional campaign.

This contract shall apply to the institutional advertising campaigns included in the Annual Institutional Advertising and Communication Plans, as well as to any campaigns which, although not included in such annual plans, must be carried out on an exceptional basis due to unforeseen circumstances, in accordance with the provisions of Law 29/2005 of 29 December on Institutional Advertising and Communication and Royal Decree 947/2006 of 28 August, regulating the Institutional Advertising and Communication Commission and the preparation of the Annual Advertising and Communication Plan of the General State Administration.

Institutional advertising campaigns listed in Clause 1, "Subject Matter of the Contract", of the Special Administrative Specifications (PCAP) are excluded from the scope of this contract.

Where the dissemination of advertising campaigns is divided into sub-campaigns or waves of information, an evaluation may be carried out for each of them.

Lots

Lot	Successful Tendeder	Tender budget **	Awarding amount **	Effective Date	Completion	Execution time
Single lot	Planning Strategy and Growth, S.L	738.463,00 €	738.463,00 €	01/07/2026	30/06/2028	24 months

* The estimated value is the value of the contract excluding VAT and any

** The tender budget and the awarding amount include VAT and othertaxes, but they do not include extensions or any possible contract amendments.

Duration

The contract shall have a term of 24 months, from 1 July 2026 to 30 June 2028. It may be extended for a maximum additional period of 24 months.

Responsible for the contract

Subdirección General de Gestión Presupuestaria y Asuntos Generales

Contact

Email: ampublicidad@hacienda.gob.es